Xiao Jie, Born in 1978, Master of Art of Design. Lecturer of Department of Advertising, School of Art and Communication, Beijing Technology and Business University.
Main teaching courses: Creative Thinking of Graphic Design, Advertising Design, Visual Identity.

Researching Fields: Graphic Design, Creative Idea on Advertising, Visual Identity.

Personal details:
Graduated from Shandong Institute of Light Industry in 2000, Bachelor’s Degree of Arts.
Graduated from Jiangnan University in 2003, Master’s Degree of Arts.
Working at the Department of Advertising, School of Art and Communication, Beijing Technology and Business University from 2003 till now.
Given lecturer title in 2006.

Main studies:

Thesis:
To Get Rid of ‘Language Obstacle’ for Graphic Design.
The Personality and Marketable Feature of Packaging Design.
Thinking about Visual Identity of City Brand.
Opinion on City Brand.
The Development of Graphic style in Advertising Design.
The Method and Feature of Graphic Design in Advertising.
Thinking about Classification and Developing Tendency of Creative Idea on Advertising.
The Packaging Design of Local Feature’s Food.

Main Works:
Creative Idea on Graphic design of Advertising.

Research Project:  
Take part in the project of Advertising Education conferred by Beijing educational committee.