Wang Xinhui，M.A.
Associate Professor
Chinese Language Teaching and Research Section
School of Art and Communication
Beijing Technology and Business University (BTBU), China

TEACHING COURSES                                                             

1. Modern Chinese Literature
2. Reading and Writing
3. Brand Narrative

RESEARCH AREA                                                                 

1.Modern Chinese Literature
2.Brand Narrative

RESEARCH PRODUCTION

I   Major papers

[1]Wang Xinhui,2015. Multiple meanings of the theme in “Transparent Carrot”.Chinese Construction 22, 42—44+47.
[2]Wang Xinhui,2013.On the literature communication path of traditional Beijing food brand. Social Sciences of Beijing.3, 55-61.
[3] Wang Xinhui,2011. On the creative use of the image of moon and jade in the "Muslim funeral". Henan Social Science 5,135-137.
[4] Wang Xinhui,2011.On the spread of diet culture by Zhou Zuoren. Gansu Social Science 4,151-154.
[5] Wang Xinhui,2008.An expectation and detachment of death in Bi Shumin's Novels. Henan Social Science 4,78-80.
[6] Wang Xinhui,2009.Medical content and medical narration in Bi Shumin's works. Henan Social Science 3, 155-157.
[7] Wang Xinhui,2012.The promotion of College Chinese Special Subject Teaching to a high level of the construction of the course. China University Teaching 4, 55-57.
[8] Wang Xinhui,2011.Research on evaluation criteria of College Chinese Teaching. China University Teaching 3，61-63.
[9] Wang Xinhui,2012.A review of researches on strategy for creation of Chinese films. Contemporary Cinema 7，148-151.
[10] Yang Liu ,Wang Xinhui,2014. Solve the problem of film’s "going out" from the perspective of the creative strategy . Contemporary Cinema 8, 132-135.

II   The main projects
[1] Study on the traditional culture’s educational functions and practical teaching model of Beijing cultural heritage. The Beijing Municipal Education Committee project, the project number :BJSZ2012YB37 ,2012.
[2] Strategy for creation of China's film: Based on the sample analysis of ten film companies, the main participant in the project, the project of National Ministry of Radio and Television,the project number : GD1110,2012.
[3] Research on the construction of the brand image of state owned enterprises, the main participant in the project, the collaborative innovation center of state owned Assets Management in Beijing Technology and Business University,2013.
[4] Research and practice of College Chinese Teaching as an Special Subject, the project of Beijing Technology and Business University,the project number : jg115222,2011.
[5] Research on the corporate image and brand communication strategy of the Han Tang Hua Gu Company, Cooperative Project, Contract Number: 20120265，2012.
[6] Compilation of books and production of VCR for “Records of Chinese Energy-saving Model Workers”,the main participant in the project, Contract Number: 20160001，2016.

AWARDS

1．Prominent Teacher, Beijing Technology and Business University(BTBU), China in 2015
2．Prominent Young Teacher in Henan Province, China in 1998
3.Second Prize, Undergraduate Teaching Award of Beijing Technology and Business University(BTBU), China in 2011
4. Second Prize, Projects Achievements of Teaching Research and Practice of Special Subject on College Chinese, Outstanding Achievements in Education and Teaching in Beijing Technology and Business University(BTBU), China in 2012.
5. Third Prize, "On the literature communication path of traditional Beijing food brand",Outstanding Achievements in Scientific Research in Beijing Technology and Business University(BTBU), China in 2014.