Luo Ziming
Professor，Master's Supervisor,
Director of Brand communication institution.
Dean of the school of Arts & Communication, BTBU.
Specialty on Brand communication theory, Consumer Behavior, Data analysis.
Email:  zimingluo@sina.com

Top of Research:
1.Research on national enterprise's brand image elements. Beijing National Enterprise Committee, 2016
2.Research on retail enterprise's brand image in Beijing, Beijing Education Bureau, 2012
3.Research of Advertiser's HR in China. China Education Ministry, 2007.
4.Consumer Information Channels Study.  Yoshida Hideo Memorial Foundation , 2004
5.Media Value of Welfare Lottery in China. China Welfare Ministry, 2002
6.The Situation of Unemployment and Communities Demand.  United Nations Development Program & Ministry of Labor and Social Security, 2000
7.Kentucky QSA Automatic Reporting System. Gallup (China) consulting Limited, 1998
8.Motorola Marketing Dynamic Survey. Gallup (China) consulting Limited, 1998

Published Book:
1.Luo ziming, Lei Lei, Sun Minin. Introduction to Modern Advertising. Higher Education Press, 2016
2.Luo ziming, Research on Brand Communication, Enterprise Management Press. 2015
3.Luo ziming, Research on Advertiser's HR in China, Mechanism Industry Press, 2009
4.Luo ziming. Consumer Psychology. HsingHua University. Press, 2008

Published Articles:
1.Luo ziming, Hao siyu. Research on Rulers on Spokesman in advertising, News and Writing, Vol 4, 2014
2.Luo ziming, Hu miao. Factor analysis on Brand image of Department stores in Beijing, The journal of Beijing Technology & Business University, Vol. 5,2012
3.Luo ziming. Enterprise's attitude on advertising's fee, Media, Vol 4, 2011
4.Luo ziming. Enterprise's attitude on advertising and media, Media, Vol 6, 2010
5.Luo ziming. Research of Advertiser's HR in China. Modern Communication, Vol.4, 2009
6.Luo ziming. The Development of Consumer Behavior study in China. The journal of Beijing Technology & Business University, Vol. 4, 2009
7.Luo ziming. Research on the time-satisfaction of consumer. The journal of Commerce research, Vol. 10, 2002

Background:
1.Full-time teacher of Beijing Technology & Business University since 1987.
2.Dean of the School of Arts & Communication since 2012.
3.The published textbook “Introduction to Modern Advertising” was awarded as outstanding text-book by Beijing Education Bureau in 2007.
4.Team leader of “Famous Department in universities of Beijing” since 2005.
5.Membership of China Academic Association of Advertising since 2002.
6.Awarded as “outstanding youth teacher” by Beijing Education Bureau in 1996.

Experience:
1.1987–present: Fulltime teacher of Beijing Technology & Business University.
2.1997: Visiting scholar of Ilyviska university, Ilyviska in Finland.
3.2003-2004: Visiting researcher of Yoshida Hideo Memorial Foundation, Tokyo, Japan.
4.1994–1999: Part-time Senior Analyst of Gallup (China) consulting Limited, Beijing,

Education:
1.1981–1985, Central China of Normal University, Wu Han, P. R. China. Bachelor of  Science In Biology science Department.
2.1985–1987, North-East Normal University, Chang Chun, P. R. China. Graduate  student of Psychology in Education Department.