Zhao Yanyan, female, born in August 13, 1979, Beijing Technology and Business University ,School of art and communication, advertising department, lecturer.
Courses taught: The copy of advertisement, The advertising of new media.
Research direction: Advertising Communication

Main experience:
1.July, 2002, graduated from the Heilongjiang University ,School of literature and journalism, received a Bachelor of Arts degree.
2.July, 2006, graduated from the Communication University of China ,College of advertising, received the degree of master of arts.
3.In 2006 July up to now, teaching at the Beijing Technology and Business University.

Academic papers:
1.Cartoon image spokesmen -- enterprises marketing tool, advertising through train, May 2006.
2.Seize the opportunity, change the mode -- children's television market operation , Contemporary TV, June 2006.
3.Cartoon image spokesperson promoting brand image transmission analysis of potential of market ,media: economic operation, information dissemination, discourse context, December 2006.
4.Which is the tobacco advertising road,media characteristic research -- economic news, advertising management studies, November 2007.
5.The study of mobile phone and mobile phone advertisement media,media characteristic research -- economic news, advertising management studies, November 2007.
6.Analysis of operation of the concept marketing, media management and economic and cultural dissemination of information, February 2009.
7. Analysis of brand marketing of female fashion magazines in China,News Research, September 2012.
8. The Communication strategy of Beijing dining time-honored brand in the mobile internet era,Youth Journalist,August 2015.

Academic writings:
New Media Advertising, TSINGHUA UNIVERSITY PRESS,June 2011.

Awards and achievements:
1.2006, advertising professional practice teaching reform, Beijing Technology and Business University education innovation award.
2. November,2010 ,Beijing Technology and Business University employment work outstanding contribution award.
3.2014, Beijing Technology and Business University employment work outstanding contribution award.