Name：XU Xiaojuan
Sex：Female 
Date of Birth：June 14，1964
Associate Professor of advertising department of Communications and art college of Beijing Technology & Business University
Address(University)：Communications and art college,Beijing Technology & Business University  33, Fucheng Road. Beijing. China
E-mail address：xiaojuanxu@sina.com

Research interests：
Advertising communication

Education：
Sept. 1983- July 1987, Department of philosophy，Renmin University (RUC, also known as the People's University of China)
Masters degree ：
Dates：June 1999
Name of institution：Business Institute of Beijing
Degree Title： Masters degree of Administration

Publications：
1 On the appeal of advertisement JOURNAL OF BEIJING INSTITUTE OF BUSINESS 2000 No.2 P.49-52
2 The negative effect of advertising to children and strategies JOURNAL OF China Advertising 2000 No.2
3 Who let the target consumer's heart beat  JOURNAL OF BEIJING INSTITUTE OF BUSINESS（SOCIAL SCIENCE）2001 Vol.16 No.1 P.65-66,72
4 On cultural environment of advertisement  Journal of Beijing Technology and Business University (Social Science Edition) 2002 Vol.17 No.1 P.66-70
5 The Case for Greater Agency Involvement in Strategic Partnerships JOURNAL OF International Advertising 2004 No.5 P.119-121
6 Why Advertising Persuasion Uneasy Journal of Beijing Technology and Business University (Social Science Edition) 2005 Vol.20 No.5 P.42-45
7 Male in ads JOURNAL OF Modern Advertising 2007 No.11
8 100 successful advertising cases China Machine Press (2002 )
9 Advertising English  Capital University of Economics & Business press （2004 the first edition ）
10 Advertising English Capital University of Economics & Business press （2006 revised edition ）
11 I translated the book Advertising：What it is and how to do it with other colleagues ，the book was published by Standards Press of China and Science & Culture Publishing House LTD( H.K) in 2000
12 I translated the book Business & Society Ethics and Stakeholder Management with other colleagues ，the book was published by China Machine Press in 2004
13 Advertising Communication Capital University of Economics & Business press （2016 edition ）
Teaching：
As a university teacher，I had taught the following courses：Principle of advertising, The study of Advertising Media, Advertising Communication ,Advertising English .

Additional relevant (research) experience：
Sept. 2005- July 2006 I studied at School of Journalism and Communication，
Renmin University as a visiting scholar.
2009, I studied at School of Journalism and Communication， Minnesota 
University as a visiting scholar.