CongHeng, Female, Born in 1975, Associate Professor of School of Art and Communication in Beijing Technology and Business University.
Courses: Advertising Writing, Advertising Media Research, History of Advertising, Modern Advertising Principle.
Area of Research: Advertising, Branding

Experience
1995 – 1999, Undergraduate, Department of Advertising in JILIN University, Bachelor’s degree of Literature.
1999 – 2000, Teacher, Department of Chinese in HEILONGJIANG University.
2000 – 2003, Master, School of Advertising in Communication University of China, Master’s degree of Literature.
2003 – Today, Teacher, School of Art and Communication in Beijing Technology and Business University.

Academic achievements
Introduction of Modern Advertising, TSINGHUA UNIVERSITY PRESS, September 2005
Advertising Planning, CHINA MACHINE PRESS, February 2009
More than 10 articles published in the professional core journals