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Staff

Wu Yuling

Wu Yuling, PhD 
Associate Professor, Master Tutor, Chairwoman of Journalism Department of Art & Communication School of BTBU

Educational Experiences
•PhD, 2009, Beijing Normal University   
•MA, 1999, Graduate school of Chinese Academy of  Social Sciences
•BA, 1991, Beijing Normal University

International Experience                                                  
2012/1/28-2012/7/25: Visiting scholar at University of Wisconsin–Madison (UWM)

Teaching Courses
• Introduction to Communication
•Communication Theory
• TV program planning

Research Fields
• Video Communication
• Media industry

Professional Memberships 
• China Collegiate Association for Visual Art
• Broadcast Branch of Journalism and Communication Professional Committee of China Collegiate Association

Books and Chapters
﹒Radio and Television Media Cross-regional Development Pattern Research In China,
Beijing: Communication University of China Press, 2014
﹒A Multi-Dimensional Analysis of the Production of TV Legality Report, Beijing: Communication University of China Press, 2012
﹒“Broadcasting Market in Beijing.”Report on Development of Beijing’s Media Industry (2007), With Yi Shen eds. Beijing: Intellectual Property Press, 2008
﹒Introduction to Broadcasting. Beijing: Communication University of China Press, Chief Editor,2007

Academic Projects
﹒ Reconstruction and Ecological Transformation of  Media Industry Value Chain In the Internet + age, Project of the National Social Science Fund, project leader,2016
﹒Based on the Perspective of Organizational Structure Change: The Traditional Media and New Media Convergence Development Research In Beijing, Project of Beijing Philosophy and Social Science Fund, project leader,2015
﹒Research on Trans-regional Development Pattern of Broadcasting Media in China, Project of Humanity and Social Science Youth foundation of Ministry of Education, project leader,2010.
﹒Survey Research on  Employees of Radio, Film and Television Trade in  Beijing ,
 Project of Beijing Municipal Bureau of Radio, Film and Television  project leader,2011
﹒ Research on Broadcasting Media Developing towards Networking, Project of  Beijing Municipal Education Commission, project leader,2011
﹒Path Exploring to Trans-regional Development of Beijing Media,, Ministry of Organization of Beijing municipal committee,2010

Main Academic Papers:                                                     
﹒Analysis on the Using and Reading Situation of We-Chat Official Accounts of College students ; News Front ( August 2016),92-94, With Yanyan,Hou;
﹒Analysis on the Present Situation of Beijing TV Media Human Resources, News Front ( August 2014),87-89;
﹒The Construction of TV Play Copyright Trading Evaluation Index System; Contemporary Communication, (March, 2014), 105-107; With Gao,min;
﹒Analysis on the Professional and Career Development of Television Talents of Financial News, Contemporary Communications,(July 2013),93-95, With Song hua
﹒The influence of Sensationalism Production Tendency of TV Legality Report, Modern Communication, (November 2011),145-146
﹒Enlightenment of the Crossover Development of Wasu Media Group, Press Circles (August  2010) ,11-13
﹒Analysis of the User of Digital TV in Beijing, Contemporary Communications, (August  2010),78-80, With Bao,li:
﹒Research on the Distribution of Theme of Crime TV Program, Press Circles (June 2009) ,135-137
﹒The ways of the Control of Mass Media in The Information Society, News Front (March 2006), 55-57
﹒Analysis of Consumption Demand of Digital TV program, Journal of Beijing Technology and Business University, (December 2004),71-74
﹒Research on The Initiative of Audience ,News Front (November 2002),36-38                  
﹒ Development and Change of International Communication in the New Technological Age, Journalism & Communication Research ,(December 2001),61-67