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Visual communication design major grade 2016 undergraduate talent training scheme

 

 
1 Professional profile
Visual communication design major in visual design as the basic starting point, build the design thinking, design method of coagulation, through the visual representation of contemporary economic development and cultural promotion service, is a multi-level, diversified disciplines on the design and application. Visual communication design is widely used in the different fields of social life, is an important part of contemporary design disciplines. Modern visual communication design is closely connected with culture media, economy and trade, business marketing, is widely used, the prospect of open design disciplines.
The visual communication design major Beijing Technology and Business University has a long history, its predecessor for art design specialty and advertising design. According to the ministry of education subject planning, in 2012 officially changed its name to visual communication design major. The visual communication design major Beijing Technology and Business University has a lot of teachers. At present, the major has 17 full-time faculty members, 6 professors, associate professors, a doctorate in five teachers. Professional teachers successively presided and participated in many national and provincial scientific research project, the professional core journals published more than hundred. Teachers in many people work in the international and domestic exhibitions, awards and collection on display.
Visual communication design major students in under the guidance of professional teachers, have open design view, widely participated in all kinds of design activities and competitions at home and abroad, the award-winning, has hundreds of people over the years won the international, national and provincial awards at all levels. This professional students employment situation is good, widely services in various types of enterprises and institutions, as well as the advertisement and brand design agencies, and become the backbone team.  Through professional learning, the students with the foundation of further study and ability.
 
2 Training goals
Beijing Technology and Business University of art and media institute majoring in visual communication design in visual design and brand service for professional characteristics, cultivating ability comprehensive professional design talent.
On the cultivation of talents, pay attention to the combination of the basic theory of visual communication design and practical skills, cultivate a strong creative ability, expression ability and generalization ability of comprehensive talent. Through professional learning, help students to establish comprehensive professional skills, good professional quality and the design of active thinking, and project cooperation ability. Visual communication students adapted to the type of design work, more able to widely participate in various design projects, to serve the enterprises and institutions and organizations, able to deeply involved in all kinds of brand building and brand communication activities, to fully competent for visual design, advertising creative, brand promotion, and visual communication and brand communication aspects of the design and management.
 
1Training requirements
Through this professional learning for the following knowledge and ability:
1 System to master the visual communication design professional theoretical knowledge. Through the strengthening of theoretical content in the curriculum, further emphasize professional visual communication has certain theoretical knowledge to develop water product design talented person's request. Through the study of certain theory, gradually improve visual communication professional undergraduate students awareness of the problem and the theoretical level of thinking.
2 The consciousness of independent thinking and creative ability. Visual communication professional training scheme of undergraduate students requires independent thinking and creative ability. To give full play to the creative advantage in practical project, the creativity better application in the design project.
3 Have the ability to adapt to the design and application of different media. Highlights on the curriculum system, the application of the curriculum. Visual communication professional training of undergraduate students, require that the design thinking and design ability widely used in plane form, space environment, three-dimensional modeling and new media, to adapt to the trend of the development of visual communication.
4 Have the ability in the promotion of visual communication design. Visual communication design in the service of economic construction and cultural construction, design services for all kinds of social organizations, enterprises and institutions to cultivate talents. Visual communication professional training of undergraduate students requires the ability to have good design to promote, promote the application of design thinking and design achievements.
5 With team collaboration ability of organization and management. Visual communication professional cultivation of undergraduate students pays attention to team cooperation ability. Their teamwork skills help to achieve design perfect, promote the communication of design and project communication, achieve a better design, visual communication application and service value.
2Training Methods
1, this major is relying on the advantage of Beijing industry and commerce university discipline, focus on "creative thinking and design skills" concept of talent training, put forward "is a solid, outstanding skills, be familiar with the market, collaboration, innovation" the visual communication of talents cultivation path.
2, training for the design of the brand service personnel. On the basis of professional course learning, strengthen the combination of theory and practice.
3, improve the level of the understanding of the students. Curriculum in strengthening basic theory and design ability training at the same time, emphasize for brand design, brand spread.
4, combined with expert lectures, classroom teaching design practice. Through the curriculum setting, broaden the students' design vision.
3 The main courses
Brand identity design, brand image promotion and design, guidance system design, advertising design, packaging design, illustration design, graphic design, etc.
4.The practice characteristics
Main practice including curriculum practice training, professional practice, graduation practice and graduation design, etc. In classroom teaching, through the design training, combining with the design project, design proposal, the brand knowledge and design performance. For student organization for the theme, the organization of school visits, and the teaching view. Organize experts to give professional seminars, school send students to practice base practice, helps students understand the professional dynamic in time. To organize and guide the students to participate in domestic and international design competition and design projects, arouse the enthusiasm of learning.
5 the credit hours
Students complete 137 credits granted graduation party.
The first classroom teaching of 120 credits, the credits of general education curriculum and professional education curriculum ratio of 1:2. 3, elective credits accounted for 25% of the total credit of course teaching. Focus on practice teaching link of 9 credits. Practice teaching with theory teaching hours by a ratio of 3.1:6.9.
The second classroom teaching always learning is divided into 8 credits.
6 Schooling degrees
The length of schooling: four years
Degree: in line with the degree-awarding conditions, awarded bachelor's degree in art.
 
Won the second short the blue cup contest prize for the most potential designer kitchen panel
Design work < adopting > prize of "star of design".
Design the work into the future - the clothes the accommodation "won the theme poster contest < > work into the future bronze medal.
Packaging design work "LUCKY," landing 11th national arts exhibition, guan shanyue art museum tour in Shenzhen.